Qwiki will continue to be available in Apple?s App Store, and the mobile app's staff will begin working at Yahoo?s New York offices, per a Yahoo blog post. Yahoo also recently overhauled its Flickr mobile app and Web site, which could be leveraged significantly with the Qwiki app ( see story). Instagram and Vine have similar propositions, but what makes Qwiki different is the app?s focus on creating a more comprehensive experience.įor example, consumers can customize the videos with captions and music that can then be shared out to friends and family via SMS, email and social media sites.Īdditionally, users can drop and drag elements to edit their videos.Īlthough the mobile video space is crowded, Yahoo could potentially have a leg-up here since Qwiki's value proposition for consumers with the app?s ability to store and organize photos. Mobile video Qwiki is an iPhone app that lets consumers turn pictures and videos that are taken on mobile devices into short videos that can be customized through different filters. ![]() It is a great way to share your experiences.? ![]() You can simply select all of your photos from a trip, add music and share. And, as such, it is a great storytelling app. ?They are very quick to describe their service as a one-tap storytelling app. ?If you talk to anyone from Qwiki, I am sure they will be quick to say they are not a video app,? he said. ?I think anyone has a chance in the video space as long as they do something different,? said Arun Ramdeane, senior account executive at Atimi Software, Vancouver, British Columbia, Canada. The most recent acquisition of Qwiki could help the company differentiate itself from competitors such as Facebook's Instagram and Twitter's Vine. Since Marissa Mayer became CEO of Yahoo last year, the company has been on a buying spree and is snapping up companies left and right. Yahoo is obviously trying to get in on this action with its recent acquisition of Qwiki, but also faces a few unique opportunities and setbacks. This was mostly due to companies seeing digital piracy websites as a competitor rather than a threat.The mobile video space is increasingly becoming more crowded with marketers all vying for consumers? attention while they share videos with friends and family. From around 2010, companies started selling software from online stores or Digital Marketplaces.
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